TINGKAT KEPUASAN MAHASISWA PADA MARKETING MIX STIE SURYA NUSANTARA (STIE SN) TA 2018/2019

Yusuf Siregar

Abstract


The research was intend to know the student level of satisfactory for STIE Surya Nusantara (STIE SN) marketing mix practices. The respondent of this research is the active student that registered in STIE Surya Nusantara from 2nd semester until 8th semester, sample took randomly consist of 115 students from 150 population. Data collected through questioner, questioner was developed based on seventh elements area of marketing mix of STIE SN, such as Production, Price, Place, Promotion, Participant, Process, and Physical Evidence. The result of the study, from seventh elements of marketing mix practiced by STIE SN, only fourelements rated satisfactoryby the students. The four elements are Product, Place, Participant, and Process.
Key words: satisfactory, marketing mix,

Full Text:

PDF

References


DAFTAR PUSTAKA

Assauri Sofjan. (2018). Manajemen Pemasaran.Jakarta : Raja Grafindo Persada.

Dharmnesta, BS dan Handoko H (2016). Manajemen Pemasaran Analisis Perilaku Konsumen. Yogyakarta : BPFE.

Fuad, et. al.(2005). Pengantar Bisnis. Jakarta: Gramedia.

Kotler dan Keller.(2009). Manejemen Pemasaran.Edisi 13.Jakarta : Erlangga.

Lovelock, L; Wirtz, J; dan Mussry, J. (2011 ). Pemasaran Jasa. Jakarta: Erlangga.

Malau Harman. (2017). Manajemen Pemasaran.Bandung : AlfaBeta

Wijaya David. (2016). Pemasaran Jasa Pendidikan.Jakarta : Bumi Aksara.

Tjiptono F.(2019). Pemasaran Jasa. Edisi 1.Yogyakarta:Andi

https://www.jurnal.id/.../2018-mengenal-7-konsep-mix-marketing-dalam-perusahaan




DOI: http://dx.doi.org/10.48042/jurakunman.v12i2.24

Refbacks

  • There are currently no refbacks.


Jurakunman (Jurnal Akuntansi dan Manajemen)
Print ISSN 2086-681X /Online ISSN 2654-8216

Published by

STIE Surya Nusantara
Jln. Rakoetta Sembiring Kec. Siantar Martoba, Kota Pematang Siantar, Sumatera Utara 21143

Jurakunman Published Papers Indexed/Abstracted By: